The genuinely most significant moment of the 2022 Oscars

No, not that one. Apple TV+ became the first streaming service to win the Best Picture award at the 2022 Oscars, and that is a huge change in the industry. But can we sustain the costs?

A piece written for Red Shark.

The snippet:

Apple has accomplished something unique. Having snagged the Oscar, it probably sees its $35m or so outlay as money well spent, despite ending up as being only the second most reported story of the night. But it does illustrate how the power balance is shifting in Hollywood and elsewhere There was something else unique about this year’s ceremony that is also well worth pointing out. If you lived in the US, you were able to see all ten movies nominated for Best Picture ahead of the ceremony in the comfort of your own home, either via SVOD services or TVOD. No more schlepping to the cinema or anything as vulgar as that just to catch the Oscar nominees.

An Oscars ceremony where movie theatre attendance is more of an added bonus than an integral part of proceedings? Maybe, a bit like ABC following the Will Smith slap, movie execs might want to cut away for a short while.

Full thing here: The genuinely most significant moment of the 2022 Oscars