One of the useful aspects of effective content marketing is the ability to piggyback on the news agenda, which this post I was involved in for Viaccess-Orca does. It helps that equality is a cause I believe in passionately too.
Am rather proud of being involved with this one. We wanted to highlight the fact that VO is a female-friendly environment to work, as well as acknowledge there are still noted issues of gender equality throughout the broadcast and tech industry (and, of course, society at large). To give the piece an authoritative and campaigning voice we also interviewed VO’s Christine Maury Panis, the company’s EVP, General Counsel and Security about diversity issues.
Here’s a snippet.
“The OECD estimates that half of the economic growth in the past 50 years is accounted for by greater education achievement and a large part of that in turn is down to more girls reaching higher levels of education and an increase in the gender equality of the number of years spent in school. However, it also states that, as an average across OECD countries, women earn 16% less than men and female top-earners are paid 21% less than their male counterparts.
“As the IWD’s website puts it, great improvements have been made, but: “The unfortunate fact is that women are still not paid equally to that of their male counterparts, women still are not present in equal numbers in business or politics, and globally women’s education, health and the violence against them is worse than that of men.
“We have come a long way, but there is still further to go.”
Read the full piece: Celebrating Women in the Broadcast Industry